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News & Press: Industry News

New Study: 15 Million Hotel Bookings Scammed Through Rogue Online Booking Sites

Friday, October 2, 2015  
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A new study conducted by AH&LA reveals that one in three people are worried about online booking scams, which affect millions of unsuspecting consumers. Early estimates suggested that some 2.5 million bookings a year were affected by deceptive practices through rogue third-party online travel agency (OTA) affiliates who pose as direct hotel booking sites. Instead, the study, conducted by GFK Custom Research, shows that approximately 15 million bookings were affected by deceptive rogue affiliates. The scams result in damage of an estimated $1.3 billion per year in lost reservations or extra fees and other charges.

 

The LA Times wrote an exclusive story on the study. To read the full story, please click here.

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